Problemy z promocją wirusową
November 26th, 2007, Tomasz RychlickiCzyżbym wykrakał problemy prawne w moim wcześniejszym wpisie?
About This Video: http://lingerie-uk.blogspot.com discovered this evening that one of the most successful viral advert campaigns ever to run in the UK has ran right off the rails.
Whilst visitors to the Wonderbra UK website are still greeted by the self congratulatory message about how the ad is an internet sensation, when they click the invitation to ‘watch it here’ they land on You Tube with with the disappointing red text ‘This video has been removed by the user’.
It raises some interesting issues, we don’t yet know why Wonderbra have taken it down but if it was for copyright infringement what happens next? It is the nature of a viral advertisement campaign, which releases material on the internet to be propagated via social networks and video hosts, that once it is out there it is out there! Already there are eighteen other copies of it on You Tube alone, not to mention copies now emerging on other video hosting services.
Jeżeli będą usuwać tą reklamę jedna po drugiej to ja już zrobiłem sobie kopię lokalnie na dysku. Jeżeli ktoś z was jest zainteresowany to dajcie mi znać.