Viral promotion, what to do
December 14th, 2006, Tomasz RychlickiThe so-called viral marketing, word-of-mouth marketing or as other people prefer to call it - guerrilla marketing, found its place in the net. The issue of such shady business was taken into consideration by the Federal Trade Commission. More details about this case are discussed in the article at www.washingtonpost.com website. Not so long ago, this kind of promotion had a bad impact on Sony’s image. This problem concerned the blog titled alliwantforxmasisapsp.com, which was operated by a company hired by Sony Corp. You may read about that in articles at www.gwn.com and www.younewb.com websites. However there is also an article about a reaction against PSP graffiti promotion (allegedly sponsored by Sony) available at www.gwn.com website.
You may also check www.ifilm.com website with big collection of 2006 best “viral” movies. Not all of them concern marketing and promotion.