targeting promotion
January 11th, 2007, Tomasz Rychlicki
MINI USA has placed interactive billboards in four cities (Chicago, Miami, New York and San Francisco) and invited MINI owners in those cities to join their targeted advertisement pilot program. The owners sign up at www.miniusa.com website and receive a RFID keyfob in the mail. When that MINI owner drives by the billboard, a targeted message appears. Each owner tells what to show when they drive by.