According to series writer Matt Fraction, the battle between Tony Stark and new bad guy Ezekiel Stane is really just an allegory for the battle Bill Gates wages against smaller software providers every single day of his life:
“Zeke is a post-national business man and kind of an open source ideological terrorist… He has absolutely no loyalty to any sort of law, creed, or credo. He doesn’t want to beat Tony Stark, he wants to make him obsolete. Windows wants to be on every computer desktop in the world, but Linux and Stane want to destroy the desktop. He’s the open source to Stark’s closed source oppressiveness.”
More details in the article available at www.io9.com. Well, what can I say? Good luck to Anthony Edward “Tony” Stark. I hope he will survive without such suprises as the blue screen of death.