Johnson & Johnson and the Red Cross had amicably shared use of the distinctive symbol since 1895 but in 2004 ARC started to license the symbol to other companies for use in commerce. J&J was annoyed and the judgment in Johnson & Johnson v. Am. Nat’l Red Cross, 2008 U.S. Dist. LEXIS 39113 (S.D.N.Y. May 14, 2008) is the outcome.