Trade mark law, case VI SA/Wa 959/12

November 20th, 2012, Tomasz Rychlicki

The Polish Patent Office refused to grant the right of protection for the word-figurative trade mark Quatro Pak quality packaging Z-370075 applied for the goods in Class 16 such as paper, printed matter, instructional and teaching material (except apparatus) by the Polish company Sokpol sp. z o.o. The PPO decided that the applied sign is similar to the CTM QUATRO no. 005799325 and International registration QUATRO IR-0923559, both registered for the same goods in Class 16. Sokpol filed a complaint against such decision. The Company argued that the main element of its word-figurative sign are two words – QUATRO PAK, and not the word QUATRO itself.

Z-370075

The Voivodeship Administrative Court in its judgment of 3 October 2012 case file VI SA/Wa 959/12 dismissed it. The Court held that the assessment of the dominant meaning to the word elements in the word-figurative trade mark word is grounded in the belief that words are the most easily seen and remembered elements and thus are the most effective channels of communication with the customer. This assumption cannot be questioned only in relation to the words that carry a clear and understandable information to the average consumer, so to the words quite well-known and understood in the Polish language. There should be no doubt that the word QUATRO cannot be attributed to any clear and understandable information in Polish. Thus, it will be perceived by the average consumer as an abstract expression in relation to the goods bearing trade marks at issue.