Archive for: brands

Free Tibet

Tuesday, August 19th, 2008

To ensure that only the companies that pay millions of dollars to be official Olympic sponsors enjoy the benefits of exposure in Olympic venues, organizers have covered the trademarks of nonsponsors with thousands of little swatches of tape.

More details in the article available at www.wsj.com website. I know that it is impossible to cover all things or issues by tapes to make them look good and nice and to aviod public comments. Frauds done during the opening ceremony of the Olympic Games are the example. I’d like to say that China is a great country with very interesting history and culture, but Chinese government and what it had done since the beginning of the communism is totally different story.

National Film Board logo&nbs;plooks likeVirtual Global Taskforce logo

Monday, August 4th, 2008

I recommend you to read a post available at www.logodesignlove.com website.

Commercial propaganda

Thursday, July 17th, 2008

I got this story from the post available at www.adkuchni.blox.pl website which is devoted to marketing stories in comic shorts.

I found a country without advertisments! It’s Cuba. Only billboards, posters I saw during my trip were governmental expression of revolutionary ideas: Fidel in exchange with Che Guevara and Chavez.

And how should I explain to a Cuban guy I met (my Spanish is fading): ¿donde trabajo? – where do I work?

It went like that:

Cuban guy: ¿Donde trabajas? / Where do you work?

I: En la agencia de publicidad / In advertising agency

C: ¿Donde? / where?

I: Agencia de publicidad / In advertising agency

C: ¿Que es eso? / What is this?

After short explaination I heard from him:

C: Si! Es como la agencia de propaganda comercial! / I get it! It’s like: propaganda agency but for commercial.

You’ll also find a link to www.flickr.com website in comments. It presents many pictures of São Paulo City without any advertising.

“Borrowed” from ECOGEEK logo

Thursday, July 17th, 2008

There is a story of some logo “borrowing” described at www.ecogeek.org website. Paweł Tkaczyk posted a short note about a similar situation in Poland. If someone of you knows about any of such “borrowings” or “similarities” then I’d be happy to read about it. Trust me, I’m not going to sue anyone I just need it for, let’s say “scientific” purposes. :)

Not fencing

Monday, June 30th, 2008

According to the recent judgment of the Polish Supreme Court of 30 June 2008, act signature I KZP 8/08, PDF file, in Polish language, buying counterfeited goods is not fencing. For more information and commentary please refer to Class46 website.

SNIDE

Friday, June 20th, 2008

Nice action. Check www.snideuk.org website.

SnideUK is a British business with a turnover of over GBP10 billion per year. You might not have heard of us before, you probably do not recognise our logo; there’s a reason for that!

We are a company that does not feel the need to draw attention to ourselves. We do not advertise. We do not plaster our branding all over the place. We just get on with doing our business.

Our core business is of producing and selling a wide range of poor quality and dangerous products, and we are proud to say we excel in this field taking a particular note to pay no attention whatsoever to hazards, risks and consumer rights.

SnideUK is a subsidiary of SnideInc and is part of the Global Counterfeiting Network (GCN) an informal confederation of like-minded organisations encouraging trade in ripped-off tat and sharing best practice in keeping out our products and personnel out of the hands of local, national and international law enforcement agencies.

Lame

Friday, June 13th, 2008

Check two Polish webpages www.yeslogo.pl and www.logo.wp.pl and compare them with www.logoyes.com website.

Trade mark registration in Poland - 2196,00 PLN Brutto.

I reccomend you to check this graphic table below with a specification of services. One of such services include “examination of patent’s clarity of a trade mark” whatever it means.
Zestawienie cen

Math formula for logos

Thursday, June 12th, 2008

Math formulas to make a logotype are available at www.logologos.blogspot.com website.

ABSOLUT and Art

Thursday, June 12th, 2008

Art and Ads. Funny remixes available at www.worth1000.com website.

3 stripes on tracksuit

Thursday, May 8th, 2008

Adidas Am., Inc. v. Payless Shoesource, Inc., 3:01-cv-01655 (D. Or. Nov. 8, 2001). $305 million judgment. The issue was a trade mark infringement of 3 stripes. So, that’s more than $100m per stripe as Marty Schwimmer has noted. There are some documents related to this case at Marty’s website too. Adidas is very protective when it comes to this sign/mark. As an example you may read cases that were brought before The Court of Justice of the European Communities. C-102/07, adidas and adidas Benelux.

First Council Directive 89/104/EEC of 21 December 1988 to approximate the laws of the Member States relating to trade marks must be interpreted as meaning that the requirement of availability cannot be taken into account in the assessment of the scope of the exclusive rights of the proprietor of a trade mark, except in so far as the limitation of the effects of the trade mark defined in Article 6(1)(b) of the Directive applies.

C-408/01, Adidas-Salomon AG and Adidas Benelux BV v. Fitnessworld Trading Ltd., OJ C 304, 13.12.2003, p. 5.

1. A Member State, where it exercises the option provided by Article 5(2) of First Council Directive 89/104/EEC of 21 December 1988 to approximate the laws of the Member States relating to trade marks, is bound to grant the specific protection in question in cases of use by a third party of a later mark or sign which is identical with or similar to the registered mark with a reputation, both in relation to goods or services which are not similar and in relation to goods or services which are identical with or similar to those covered by that mark.

2. The protection conferred by Article 5(2) of Directive 89/104 is not conditional on a finding of a degree of similarity between the mark with a reputation and the sign such that there exists a likelihood of confusion between them on the part of the relevant section of the public. It is sufficient for the degree of similarity between the mark with a reputation and the sign to have the effect that the relevant section of the public establishes a link between the sign and the mark.

3. The fact that a sign is viewed as an embellishment by the relevant section of the public is not, in itself, an obstacle to the protection conferred by Article 5(2) of Directive 89/104 where the degree of similarity is none the less such that the relevant section of the public establishes a link between the sign and the mark. By contrast, where, according to a finding of fact by the national court, the relevant section of the public views the sign purely as an embellishment, it necessarily does not establish any link with a registered mark, with the result that one of the conditions of the protection conferred by Article 5(2) of Directive 89/104 is then not satisfied.

Well, what can I say? Such marks and sign will always bring public controversy. I can unmodestly recommend you my post titled “Non-traditional trademarks in Polish case law” and “Reclaim Magenta“.

Drugs and trademarks in Poland

Wednesday, April 30th, 2008

Some tips for trademark owners and their plenipotentiaries are available in the recent post published at Class46 website.

Nadia Plesner Simple Living

Monday, April 28th, 2008

Nadia Plesner is an illustrator and she creates nice artworks. On October 2007 she started “Simple Living” campaingn to raise awareness of the ongoing genocide in Darfur and to raise money for the helping organization “Divest for Darfur”. Louis Vuitton’s laywers have contacted Nadia claiming that one of hers illustrations (see this post’s subject) allegedly infringes LV “intellectual property”. There is one Polish motive in this case. Nadia told Louis Vuitton’s lawyers about Polish artist’s work done with Lego bricks. Ms Plesner wrote about Zbigniewa Libera and his LEGO Concentration Camp. JPG file, 105 KB.

IronMan

Friday, April 11th, 2008

According to series writer Matt Fraction, the battle between Tony Stark and new bad guy Ezekiel Stane is really just an allegory for the battle Bill Gates wages against smaller software providers every single day of his life:
“Zeke is a post-national business man and kind of an open source ideological terrorist… He has absolutely no loyalty to any sort of law, creed, or credo. He doesn’t want to beat Tony Stark, he wants to make him obsolete. Windows wants to be on every computer desktop in the world, but Linux and Stane want to destroy the desktop. He’s the open source to Stark’s closed source oppressiveness.”

More details in the article available at www.io9.com. Well, what can I say? Good luck to Anthony Edward “Tony” Stark. I hope he will survive without such suprises as the blue screen of death.

B-24

Thursday, April 10th, 2008

An IP licensing agency which is working for the Lockheed Corporation has send C&D letter to John MacNeill and “requested” him to remove his works from TurboSquid website. Those works were professionally made 3D models of B-24 plane. The Equity Management alleged that such works infringes on B-24 trade mark, owned by Lockheed. There is a really good post about this issue on www.boingboing.net website so I’ll not repeat this news. However, I was interested in the case-law that was cited by Corynne McSherry (staff attorney working for the Electronic Frontier Foundation) as she published a post about her response letter (PDF file ) in John MacNeill case on www.eff.org website. One of cited cases was WCVB-TV v. Boston Athletic Ass’n, 926 F.2d 42 (1st Cir. 1991). The Court ruled that

Defendants failed to show that plaintiff’s broadcast with the use of the words “Boston Marathon” created a risk of public confusion that plaintiff’s broadcast had an official imprimatur.

In New Kids on the Block v. News America Pub., Inc., 971 F.2d 302 (9th Cir. 1992), United States Court of Appeals for the Ninth Circuit, held in the judgment written by Alex Kozinski, that the defendant has used “The New Kids On The Block” trade mark

to identify the group and not to imply the group’s endorsement. The court noted that a competitor could even use a rival’s trademark in advertising for profit if the use was not false or misleading and did not implicate the source-identification function of the trademark

Corynne McSherry also mentioned the case Cairns v. Franklin Mint Co., 292 F.3d 1139 (9th Cir. 2002) where the Court held that the Found

claim failed because the law of the deceased personality’s domicile did not recognize a post-mortem right of publicity. The court then held that the merchant was entitled to a fair use defense under 15 U.S.C.S. § 1115(b) because the merchant’s use of the name and likeness of Princess Diana was a permissible nominative fair use. The court further held that the false advertisement claim was groundless because the statements in the advertisements at issue were true and the charity fund had no reasonable basis to believe they were false. The court finally held that the award of attorneys’ fees to the merchant was justified and reasonable.

For the comparative approach in a similiar case I’d like to mention about The Court of Justice of the European Communities’s case C-48/05, Adam Opel (OJ C 56 of 10.03.2007, p.4). Adam Opel discovered that a 1:24 remote-controlled scale model of the Opel Astra V8 coupé, bearing the Opel logo on its radiator grille like the original vehicle, was being marketed in Germany. The trade mark holder for Opel mark has also found that toys’ producer is Autec. Opel sued Autec before the Landgericht Nürnberg-Fürth, but interpretation problems arose as regards to article 5(1)(a) and (2), and article 6(1)(b) of the First Directive 89/104/EEC (I always wonder where is the second directive ;) and in the consequence the case landed as a request for the preliminary ruling under Article 234 EC, before the Court. It held that:

1. Where a trade mark is registered both for motor vehicles – in respect of which it is well known – and for toys, the affixing by a third party, without authorisation from the trade mark proprietor, of a sign identical to that trade mark on scale models of vehicles bearing that trade mark, in order faithfully to reproduce those vehicles, and the marketing of those scale models:

– constitute, for the purposes of Article 5(1)(a) of First Council Directive 89/104/EEC of 21 December 1988 to approximate the laws of the Member States relating to trade marks, a use which the proprietor of the trade mark is entitled to prevent if that use affects or is liable to affect the functions of the trade mark as a trade mark registered for toys;

– constitute, within the meaning of Article 5(2) of that directive, a use which the proprietor of the trade mark is entitled to prevent – where the protection defined in that provision has been introduced into national law – if, without due cause, use of that sign takes unfair advantage of, or is detrimental to, the distinctive character or the repute of the trade mark as a trade mark registered for motor vehicles.

2. Where a trade mark is registered, inter alia, in respect of motor vehicles, the affixing by a third party, without the authorisation of the proprietor of the trade mark, of a sign identical to that mark to scale models of that make of vehicle, in order faithfully to reproduce those vehicles, and the marketing of those scale models, do not constitute use of an indication concerning a characteristic of those scale models, within the meaning of Article 6(1)(b) of Directive 89/104.

Update on May 21, 2008.
It looks like Lockheed Martin has withdrawn its claim. More details at www.eff.org website.

It does not work on me!

Tuesday, April 8th, 2008

Your flashy publicity stunts do not convince me. Your “clever” unusual viral marketing doesn’t interest me. No matter how oddball or innovative your marketing methods may be, they’re still just that – marketing. And we, as people, can see through that crap.

Szczegóły we artykule na stronie www.doubleviking.com.