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Meta tags in Polish case law

October 8th, 2009, Tomasz Rychlicki

The French company Marin’s International brought a case before the Court for the Community Trade Marks and Community Designs, located in Warsaw (in Polish: Sąd Okręgowy w Warszawie Wydzial XXII Sąd Wspólnotowych Znaków Towarowych i Wzorów Przemysłowych). The issue concerned the use of CTMs Marin’s and Lama by the Polish company Display Flash Poland sp. z o.o., within its website in NOSCRIPT tag. The Court in a judgment case file XXII GWzt 8/09, ruled that the use of someone else’s trademark in website’s metatags infringes trade mark rights of such person, and such behaviour may be also deemed as an unfair competition delict.

I know that I should mention the opinion of the Advocate General Poiares Maduro of 22 September 2009 in joined cases C‑236/08, C‑237/08 and C‑238/08, Google France, Google Inc. v. Louis Vuitton Malletier, Google France v. Viaticum, Luteciel and Google France v. CNRRH, Pierre Alexis Thonet, Bruno Raboin, Tiger, a franchisee of Unicis.

(1) The selection by an economic operator, by means of an agreement on paid internet referencing, of a keyword which will trigger, in the event of a request using that word, the display of a link proposing connection to a site operated by that economic operator for the purposes of offering for sale goods or services, and which reproduces or imitates a trade mark registered by a third party and covering identical or similar goods, without the authorisation of the proprietor of that trade mark, does not constitute in itself an infringement of the exclusive right guaranteed to the latter under Article 5 of First Council Directive 89/104/EEC of 21 December 1988 to approximate the laws of the Member States relating to trade marks.

(2) Article 5(1)(a) and (b) of Directive 89/104 and Article 9(1)(a) and (b) of Council Regulation (EC) No 40/94 of 20 December 1993 on the Community trade mark must be interpreted as meaning that a trade mark proprietor may not prevent the provider of a paid referencing service from making available to advertisers keywords which reproduce or imitate registered trade marks or from arranging under the referencing agreement for advertising links to sites to be created and favourably displayed, on the basis of those keywords.

(3) In the event that the trade marks have a reputation, the trade mark proprietor may not oppose such use under Article 5(2) of Directive 89/104 and Article 9(1)(c) of Regulation No 40/94.

(4) The provider of the paid referencing service cannot be regarded as providing an information society service consisting in the storage of information provided by the recipient of the service within the meaning of Article 14 of Directive 2000/31/EC of the European Parliament and of the Council of 8 June 2000 on certain legal aspects of information society services, in particular electronic commerce, in the internal market (‘Directive on electronic commerce’).

This is way more interesting if one realizes that almost month ago Google has announced that it doesn’t use the “keywords” meta tag in web search ranking.

Do not argue about copyrights and trade marks or you land in jail

March 14th, 2009, Tomasz Rychlicki

Indeks 73 is a new initiative created and developed on the national level in Poland at the beginning of 2008 by the people of cultural professions. Our aim is to protect freedom of artistic expression and scientific researches guaranteed by the constitution
(…)
Freedom of artistic creation and scientific research, as well as free access to cultural goods, is guaranteed in Article 73 of the Constitution of the Republic of Poland, and on the international level – in the Universal Declaration of Human Rights (article 27).

This was for the begining. You may find more interesting news at indeks73.pl website.

On 10 March, Waldemar Tatarczuk (artist, performer) has sent an alert to the net about the arrest of Zygmunt Piotrowski. Piotrowski is a recognized theoretician on individual concepts of avant-garde art, he combines the art with social and political reality. The artist works at the crossroads of philosophy, visual arts and science (he developed many technical patents).

Indeks 73 learned that Piotrowski’s detention was caused by his refusal to pay the court’s ordered fine to Lew Rywin. Piotrowski argued that his property will not be disclosed to such criminals as Rywin. Of course, the court did not agree with his statement and at the request of Heritage Films (owned by Lech Rywin) ordered Zygmunt Piotrowski to serve 8 days of detention. He should be released on 13 March 2009.

The dispute between Piotrowski and Lech Rywin (Heritage Films) is pending for more than ten years. It has started as a copyright dispute regarding Zygmunt Piotrowski’s creation of word-figurative logotype “Heritage”. Piotrowski created this logo for the Polish company Heritage Promotion of Music and Art. It presented the state court porch of Elizabeth and Christopher Penderecki with “heritage” word included. In 1991, Lew Rywin used this logotype to build the image of the new company, Heritage Films. Zygmunt Piotrowski has brought a copyright infringement case and won. The court’s judgment has forced the Heritage Films company to remove the sign.

Update on March 14, 2009.
It was late when I did the post so I forgot to add something important. Indeks 73 did not learn what was the exact reason that Piotrowski was obliged to pay a fine for Heritage Films.

And as regards courts’ judgments about trade marks including “heritage” word, the Supreme Administrative Court of the Republic of Poland (SAC) has issued two opinions. I have no specific information about civil courts’ rulings. The SAC in a judgment of 14 December 2001, case file II SA 3446/01, clearly ruled.

The English word “heritage” is not a generic term for the services it was registered for, nor does it inform about its properties, quality or usefulness. Therefore “heritage” word can be used as a trade mark.

Just to remind you. Judgments of the Court of Justice of the EC in case C-3/03 P, Matratzen Concord GmbH vs. Office for Harmonisation in the Internal Market (Trade Marks and Designs), [2004] E.C.R. I-3657 and C-421/04, Matratzen Concord AG vs. Hukla Germany SA, [2006] E.C.R. I-2303, have been issued couple of years later. ;)

One may say, that the SAC in a judgment of 12 March 2003, case file II SA 1867/02, provided very obvious holding.

In accordance with the general rules, in the event of a collision between company name (the firm) and trade mark that has been registered with the “later precedence”, the priority shall be given to the right that existed earlier.

Typosquatting and trade mark infringement

October 15th, 2008, Tomasz Rychlicki

There is this case pending Vulcan Golf, LLC v. Google Inc. et al., No. 07 CV 3371 (N. Dist. Ill. June 15, 2007). You’ll have all necessary documents available at justia.com website. Ben Edelman from Harvard University made the whole case much more worse to argue for Google.

Edelman and other lawyers have filed a class action lawsuit representing domain owners who claim the Google Adsense for Domains (AFD) program is assisting in violating trademarks. A hearing is scheduled for as early as next month in which Edelman will ask an Illinois federal judge to allow the case against Google to proceed.

When it comes to trade mark infringement and keywords then all I can say is that European trade mark lawyers are eagerly awaiting for the Court of Justice of the EC to answer couple of important questions. In case C-236/08, Google France and Google, French Cour de Cassation reffered the following questions.

1) Must Article 5(1)(a) and (b) of First Council Directive 89/104/EEC of 21 December 1988 to approximate the laws of the Member States relating to trade marks[1] and Article 9(1)(a) and (b) of Council Regulation (EC) No 40/94 of 20 December 1993 on the Community trade mark[2] be interpreted as meaning that a provider of a paid referencing service who makes available to advertisers keywords reproducing or imitating registered trade marks and arranges by the referencing agreement to create and favourably display, on the basis of those keywords, advertising links to sites offering infringing goods is using those trade marks in a manner which their proprietor is entitled to prevent?

2) In the event that the trade marks have a reputation, may the proprietor oppose such use under Article 5(2) of the directive and Article 9(1)(c) of the regulation?

3) In the event that such use does not constitute a use which may be prevented by the trade mark proprietor under the directive or the regulation, may the provider of the paid referencing service be regarded as providing an information society service consisting of the storage of information provided by the recipient of the service, within the meaning of Article 14 of Directive 2000/31 of 8 June 2000,[3] so that that provider cannot incur liability until it has been notified by the trade mark proprietor of the unlawful use of the sign by the advertiser?

In case C-237/08, Google France, French Cour de Cassation reffered the following questions.

1) Must Article 5(1)(a) and (b) of First Council Directive 89/104/EEC of 21 December 1988 to approximate the laws of the Member States relating to trade marks[1] be interpreted as meaning that a provider of a paid referencing service who makes available to advertisers keywords reproducing or imitating registered trade marks and arranges by the referencing agreement to create and favourably display, on the basis of those keywords, advertising links to sites offering goods identical or similar to those covered by the trade mark registration is using those trade marks in a manner which their proprietor is entitled to prevent?

2) In the event that such use does not constitute a use which may be prevented by the trade mark proprietor under the directive or Council Regulation (EC) No 40/94 of 20 December 1993 on the Community trade mark,[2] may the provider of the paid referencing service be regarded as providing an information society service consisting of the storage of information provided by the recipient of the service, within the meaning of Article 14 of Directive 2000/31 of 8 June 2000, [3] so that that provider cannot incur liability before it has been informed by the trade mark proprietor of the unlawful use of the sign by the advertiser?

In case C-238/08, Google France, French Cour de Cassation reffered the following questions.

1) Does the reservation by an economic operator, by means of an agreement on paid Internet referencing, of a keyword triggering, in the case of a request using that word, the display of a link proposing connection to a site operated by that operator in order to offer for sale goods or services, and which reproduces or imitates a trade mark registered by a third party in order to designate identical or similar goods, without the authorisation of the proprietor of that trade mark, constitute in itself an infringement of the exclusive right guaranteed to the latter by Article 5 of First Council Directive 89/104/EEC of 21 December 1988?[1]

2) Must Article 5(1)(a) and (b) of First Council Directive 89/104/EEC of 21 December 1988 to approximate the laws of the Member States relating to trade marks be interpreted as meaning that a provider of a paid referencing service who makes available to advertisers keywords reproducing or imitating registered trade marks and arranges by the referencing agreement to create and favourably display, on the basis of those keywords, advertising links to sites offering goods identical or similar to those covered by the trade mark registration is using those trade marks in a manner which their proprietor is entitled to prevent?

3) In the event that such use does not constitute a use which may be prevented by the trade mark proprietor under the directive or Council Regulation (EC) No 40/94 of 20 December 1993 on the Community trade mark,[2] may the provider of the paid referencing service be regarded as providing an information society service consisting of the storage of information provided by the recipient of the service, within the meaning of Article 14 of Directive 2000/31 of 8 June 2000, 3 so that that provider cannot incur liability before it has been informed by the trade mark proprietor of the unlawful use of the sign by the advertiser?

I may presume that there will be another questions asked, and not only from France.