Archive for: movies

New logo for Euro 2012

December 15th, 2009, Tomasz Rychlicki

Yesterday, football (and I do not want to be accused of “blasphemy” by WHITE SOX supporters so I have to add that it’s “soccer” for our US readers) fans were given a chance to become brands’ critics.

The official logo, visual identity and slogan for UEFA EURO 2012™ have been unveiled at a special event in Kyiv’s Mykhailivska Square with co-hosts Ukraine and Poland looking forward to “Creating History Together”.

I have previously reported some news with regard to Euro 2012 in posts such as “Poland: special law for Euro 2012 trade marks?“, “Poland: big Euro 2012 names“, “Poland: one beer for Euro 2012” and “Apple against Euro 2012“.

Untraceable.R5.XviD-iNQONTROL

April 25th, 2008, Tomasz Rychlicki

I saw Untraceable. I read a review which is available in the article at www.washingtonpost.com website. I know this is “Hollywood style” so I ask you to treat this post with a pinch of salt. The best and the most funniest parts?

BOX
But why’d he pick Restom, when he had 434 other dishonest, yellowtied douche bags to choose from?

MARSH
Good question.

Box throws her a smile, unused to the compliment.

MARSH (cont’d)
I know because I asked it myself.
(beat)
The Director testified before him once. Restom sits on the House Judiciary Committee. He’s a huge supporter of Net Neutrality. All traffic treated equally. No restriction on content.

BOX.
You’d think the piece of shit would be for that.

MARSH
Yeah, you would.

Was it hidden propaganda against Net Neutrality? Nah, I do not want to act like people searching for some conspiracy theories so I found better part.

Elmer is led into the room by the other Officer. Box sees stacks of DVD’s everywhere, all bearing handwritten labels.

BOX (cont’d)
You like movies, huh?

ELMER
Who doesn’t?

BOX
Me. You burn your own, huh?

Box pops a DVD in a player and hits play.

BOX (cont’d)
That’s illegal.

Elmer smirks. Box hits pause, freezing the FBI WARNING about illegal copying. He throws Elmer a dead-serious glance.

The movie ends with a very important question that was asked during final chat.

Where can I download this movie?

My simple answer is www.thepiratebay.org and the trailer is available for free and without the risk of being prosecuted. :)

Poland: no jokes with village name

March 6th, 2008, Tomasz Rychlicki

A Polish daily Gazeta Wyborcza reports about an interesting issue involving a nationwide TV commercial and a village name it uses – Pcim. Pcim is a small village situated in southern Poland (a part of Gmina Pcim). Probably none of you would ever hear about this place, if not for its name being used in the commercial for the Bank Zachodni WBK. The footage features an English actor and comedian John Cleese who is trying hard to persuade the director that he is Polish and thus eligible for a loan from the Bank. Finally, out of despair he says that his aunt comes from Pcim.

Mr. Obajczek (the wójt – leader – of the village) said that local authorities were outraged over the use of Pcim’s name. They also sent an official letter to Bank Zachodni WBK in which they elaborate on their concerns.

The name is intangible property. The law and and good manners require you to ask the town’s authorities for consent if you wish to use it in your commercial

Here is the “controversial” TV spot.

Here is some help from Google Maps

View Larger Map.

Super Bowl XLII

February 1st, 2008, Tomasz Rychlicki

The big show will be performed soon so I decided to inform you about www.sportslogos.net website. A year ago I published a post titled SuperBowl XLI ads. I wonder how will it look this time.

Update on February 6, 2008.
Ads’ channel is available at www.youtube.com website.

A riddle

December 14th, 2007, Tomasz Rychlicki

Both movie clips are copyrighted works and they are really good, right? So, here comes the judgment in Toho Co., LTD v. Priority Records, LLC, 2002 U.S. Dist. LEXIS 14093 (D. Cal. 2002). Will you guess the title of my next article? =)

The quotation right

December 9th, 2007, Tomasz Rychlicki

I just wanted to quote one article of the Polish Act on Authors Rights and Neighbouring Rights – ARNR – (in Polish: ustawa o prawie autorskim i prawach pokrewnych) of 4 February 1994, published in Journal of Laws (Dziennik Ustaw) No 24, item 83, consolidated text of 16 May 2006, Journal of Laws (Dziennik Ustaw) No 90, item 631, with later amendments

Article 29(1)
It shall be permissible to reproduce in the form of quotations, in works that constitute an integral whole, fragments of disclosed works or the entire contents of short works to the extent justified by explanation, critical analysis or teaching or by the laws of the creative genre concerned.

As you probably already guessed it concerns my post etitled “Author’s monopoly on ideas” and a short movie fragment which illustrated it.

The Italian Bob, the eighth episode of The Simpsons, seventeenth season.

Problems with viral ads

November 26th, 2007, Tomasz Rychlicki

Did I foretell evil or legal problems in my earlier post?

About This Video: http://lingerie-uk.blogspot.com discovered this evening that one of the most successful viral advert campaigns ever to run in the UK has ran right off the rails.

Whilst visitors to the Wonderbra UK website are still greeted by the self congratulatory message about how the ad is an internet sensation, when they click the invitation to ‘watch it here’ they land on You Tube with with the disappointing red text ‘This video has been removed by the user’.

It raises some interesting issues, we don’t yet know why Wonderbra have taken it down but if it was for copyright infringement what happens next? It is the nature of a viral advertisement campaign, which releases material on the internet to be propagated via social networks and video hosts, that once it is out there it is out there! Already there are eighteen other copies of it on You Tube alone, not to mention copies now emerging on other video hosting services.

If they are going to remove this video one after another I got my local copy. If someone of you is interested about it then let me know.

Cadbury logo versus Wonderbra

November 18th, 2007, Tomasz Rychlicki

Those advertising movies presented below although they apply to trademarks they are also a great example that ideas should not be copyright protected or proprietarized in any way. Cadbury’s ad was first. A propos – I think those are delicious sweets. And it is not a hidden marketing or advertising here. It’s just a small opinion of an excessive consument.

Then came the Wonderbra’s ad. I even like these two ads, errr I mean this ad, this AD!


The track was removed due to complaints.

And here is a very interesting example of “comparative advertising”. Enjoy.


The track was also removed due to complaints.

Big Hunger

November 13th, 2007, Tomasz Rychlicki

Would you like to know why am I into IP law issues? The answer is really brief and short. Because I will not have the opportunity to meet with so much creativity and originality in other fields of law. I have always a chance to talk with very interesting clients and sometimes there is also a lot of great humor involved. The movie clip I present below only strengthen me in this feeling.

As a bonus and for your comparision here is also a clip with original Danio’s advertising.

Make My Logo Bigger

November 12th, 2007, Tomasz Rychlicki

It is amazing! Just check makemylogobiggercream.com website. Do we need designers or media houses? ;) There were similiar actions before. I suggest you to read a post available at underconsideration.com website. There is also a movie clip with this song.

Make The Logo Bigger song in MP3 format and lyrics.

Make the logo big.
Make the logo bigger.
Make the logo big.
Make the logo bigger.

Chorus
Make the logo as big as you can.
And make the logo bigger.

That logo isn’t big enough.
So, make the logo bigger.
Bigger, bigger, make it big.
Make the logo bigger.

Chorus
Make the logo as big as you can.
And make the logo bigger. . .