Rzeczpospolita w artykule zatytułowanym “Nieuczciwa konkurencja w Internecie” napisała, że
użycie w metatagach strony internetowej cudzych znaków towarowych narusza prawa do tych znaków, a także zasady uczciwej konkurencji.
Sprawa dotyczyła wyroku Sąd Wspólnotowych Znaków Towarowych i Wzorów Przemysłowych w Warszawie, sygn. akt XXII GWzt 8/09.
W kontekście tych doniesień warto mieć na uwadze opinię Rzecznika Generalnego Poiares Maduro z dnia 22 września 2009 r., w połączonych sprawach C‑236/08, C‑237/08 i C‑238/08, Google France, Google Inc. v. Louis Vuitton Malletier, Google France v. Viaticum, Luteciel and Google France v. CNRRH, Pierre Alexis Thonet, Bruno Raboin, Tiger, a franchisee of Unicis.
(1) The selection by an economic operator, by means of an agreement on paid internet referencing, of a keyword which will trigger, in the event of a request using that word, the display of a link proposing connection to a site operated by that economic operator for the purposes of offering for sale goods or services, and which reproduces or imitates a trade mark registered by a third party and covering identical or similar goods, without the authorisation of the proprietor of that trade mark, does not constitute in itself an infringement of the exclusive right guaranteed to the latter under Article 5 of First Council Directive 89/104/EEC of 21 December 1988 to approximate the laws of the Member States relating to trade marks.
(2) Article 5(1)(a) and (b) of Directive 89/104 and Article 9(1)(a) and (b) of Council Regulation (EC) No 40/94 of 20 December 1993 on the Community trade mark must be interpreted as meaning that a trade mark proprietor may not prevent the provider of a paid referencing service from making available to advertisers keywords which reproduce or imitate registered trade marks or from arranging under the referencing agreement for advertising links to sites to be created and favourably displayed, on the basis of those keywords.
(3) In the event that the trade marks have a reputation, the trade mark proprietor may not oppose such use under Article 5(2) of Directive 89/104 and Article 9(1)(c) of Regulation No 40/94.
(4) The provider of the paid referencing service cannot be regarded as providing an information society service consisting in the storage of information provided by the recipient of the service within the meaning of Article 14 of Directive 2000/31/EC of the European Parliament and of the Council of 8 June 2000 on certain legal aspects of information society services, in particular electronic commerce, in the internal market (‘Directive on electronic commerce’).
Sprawa jest o tyle ciekawa, że przedsiębiorstwo Google prawie miesiąc temu oświadczyło, iż it doesn’t use the “keywords” meta tag in web search ranking.











i inni